Change has always defined media, but today’s shift is on a different scale. From creation to delivery, the pace is blistering. Broadcasters, rights holders, and production companies face the same mandate: deliver more content to more audiences on more platforms – without trading off quality or exploding costs. We see that as an opportunity. This is the moment to rethink what’s possible, move faster, and innovate smarter – with the confidence that comes from experience.
For the last 9 years we’ve been investing in a revolutionary cloud-native approach to media production, through our Agile Media Processing Platform (AMPP). Today, AMPP powers Tier-1 productions globally. It’s not a prototype, it’s a proven platform delivering measurable commercial results. The most exciting part is watching customers take these tools and push the boundaries of live and remote production.
Customers are clear: they need scalable efficiency, not marginal improvements. The old approach of stitching together point products from multiple vendors no longer scales. They want partners who simplify, integrate, and deliver end-to-end results. That’s where Grass Valley is uniquely positioned. Bringing cameras, switchers, infrastructure, and cloud-native workflows together in one advanced open ecosystem. And we mean open. Through initiatives like MXL with the EBU, we’re advancing interoperability so customers keep flexibility and choice, without lock-in.
“Customers aren’t looking for a 5% improvement — they’re looking for a fundamental shift in efficiency, agility, and value. Our job is to help them achieve that at scale.”
As the worlds of broadcast and IT converge, we pair the agility and scale of IT with the precision and creative standards of broadcast. When those worlds work together, innovation happens faster – That’s exactly where we’re focused as software-defined production accelerates.
Of course, we can’t talk about transformation without mentioning AI – not as hype, but as practical value. Across AMPP, AI is integrated to automate tasks like metadata tagging and discovery, freeing creative teams to spend more time on storytelling and less on administration –accelerating content creation while generating a faster return on investment.
Ultimately, this is a people story. Grass Valley has led the industry for more than 65 years, but our culture is what sets us apart. I’m inspired by the passion, talent, and shared purpose across our teams. We’re moving faster, communicating better, and operating with renewed clarity.
From the new LDX 180 camera and our mid-tier VXP switcher to the continued evolution of AMPP, our goal is simple: help our customers succeed. Their success is the true measure of ours.
It’s an exhilarating time for media. Grass Valley is ready to lead with the same pioneering spirit that has always defined us, and a renewed commitment to lead the media revolution, together.