Change is no longer optional. Your customers’ expectations, their needs and habits have changed. Your industry is changing at a rapid pace with levels of innovation unseen since the invention of the combustion engine. It’s time to embrace change and move into a future where the car-buying experience is digital-first, personalized and customer-centric. Let’s rethink the role of the dealership and ensure we’re ready for this seismic shift.

Reuters Events: Automotive Retail is back with an unmatched speaker line up, an audience of OEM and retail decision makers and a mission to help the automotive industry tap the numerous opportunities the next decade present.