SaaS changed how companies work. It made software easier to deploy, quicker to adopt, and far more accessible than traditional on-prem systems. However, at the same time, it created something most teams didn’t expect: a growing, tangled mix of tools that all need constant supervision. Every new app brings new permissions, new licenses, new risks, and new responsibilities. BetterCloud built its mission around bringing order to that inconvenience. The company offers a single platform that gives IT teams visibility, automation, and control across every SaaS application they rely on.
BetterCloud started in 2011 to help businesses manage Google Workspace. At the time, organizations were just beginning to understand the potential of cloud collaboration. When the SaaS ecosystem exploded with messaging tools, CRMs, HR systems, storage platforms, finance apps, and countless niche solutions, the company saw that businesses needed support across their entire SaaS environment.
By 2016, BetterCloud evolved into a complete SaaS Management Platform built to manage, secure, and optimize every cloud application from one place.A lot of the platform’s value connects directly to typical IT bottlenecks. For instance, when a new employee joins any IT team, they need quick and accurate access to the right apps. Likewise, when someone leaves, those same apps need to be shut off without missing any permissions. BetterCloud automates these tasks across dozens of connected applications. This eventually helps reduce human error and saves hours of manual work.
The platform also helps organizations understand what they’re actually paying for. Many businesses carry unused licenses, duplicate subscriptions, or overlapping tools that go unnoticed. BetterCloud provides a clear view of who uses what, which licenses sit idle, and where budgets can be corrected.
These days, SaaS spending keeps on multiplying in the background. Given that context, the level of clarity offered by BetterCloud is pretty important.It helps companies eliminate waste, negotiate smarter renewals, and make better decisions about the tools they keep.
The company also pays a keen attention to data security. When SaaS adoption grows, sensitive information spreads across many apps.File sharing, external access, privilege changes, and policy gaps have never been easy to track manually. BetterCloud enforces rules across the full SaaS stack, including access controls, safe file-sharing standards, automated remediation, and alerts when something looks unusual. Instead of reacting after an issue appears, organizations gain a more proactive approach.
BetterCloud connects IT, finance, security, and operations around the same set of facts. Each team views SaaS differently, but all depend on it. The platform gives them a single source of truth, a place where spending, usage, permissions, risks, and workflows come together.For IT, that means fewer tickets. On the other hand, for finance, there are fewer surprises. Security teams enjoy the convenience of fewer blind spots, while employees find onboarding way smoother.
Over the years, BetterCloud’s footprint has grown with the market. Thousands of organizations now use the platform to manage millions of users and large SaaS portfolios.Its leadership often says the goal is to make SaaS feel organized, to help companies build environments where growth doesn’t lead to confusion or risk.
“SaaS should make work easier, not bury teams in busy-work. BetterCloud gives organizations the clarity and control they need so people can focus on meaningful work again.” — Jesse Levin, CEO
A SaaS environment shouldn’t feel like a puzzle missing half its pieces.It should run with clarity and consistency. BetterCloud aims to deliver exactly that; a way to manage the modern workplace without drowning in manual tasks or unchecked costs.
It brings organizations the structure they need and the freedom they want. For many teams, the difference is noticeable right away. Systems feel lighter, workloads feel more manageable, and operations finally match the pace of the business.SaaS continues to expand, and BetterCloud’s role becomes even more essential. The company works as the reliable force behind cloud adoption. The system keeps everything connected when dozens of apps threaten to pull operations apart.