Digital transformation today is about more than using new tools — it’s about having technology that works seamlessly throughout the enterprise. CRI Advantage understands this shift. As one of the most innovative of ServiceNow’s partners, CRI Advantage combines deep technical proficiency with a focus on customers first, guiding businesses to modernize operations and enhance service delivery for real, measurable results, quickly and with precision.

Being named ServiceNow 2024 Consulting and Implementation Partner of the Year in the Premier Segment for the Americas region, and then 2025 Reseller Partner of the Year, shows CRI Advantage’s commitment to customer success, innovation, and the growth of the ecosystem.

At its roots, CRI Advantage continues to be known for its service and implementation offerings for ServiceNow. All work is customized to the client’s business objectives, with its emphasis on aligning ServiceNow workflows to strategic imperatives. The company provides a complete line of ServiceNow products, from IT Asset Management to IT Service Management to Field Service Management to CMDB Health Services, again, all to make operations more efficient and service delivery better.

We specialize in providing customized ServiceNow solutions that result in quantifiable business benefits, optimized processes, and ensure that organizations can maximize their investment in the platform for long-term growth and efficiency. — Monte Brookshier, CEO & President

CRI Advantage assists companies looking to streamline their IT workflows by utilizing ServiceNow’s IT Service Management (ITSM) and IT Operations Management (ITOM) tools. Its expertise helps clients reduce manual processes, improve user satisfaction, and cut infrastructure costs through automation and resource optimization. For organizations with heightened security needs, CRI Advantage implements ServiceNow Security Operations and Governance, Risk, and Compliance (GRC) solutions that create structured, automated workflows for threat detection, response, and risk monitoring.

Customer Service Management and HR Service Delivery are two other key areas CRI Advantage continuously provides value to clients. The firm has long been a proponent of intuitive workflows that connect agents in the service department with cross-organisational lines of business, underlining a focus on its mission to help companies drive customer loyalty and employee engagement. CRI Advantage’s expertise in transforming legacy ITSM into a ServiceNow-based system means companies can grow operations with the confidence that work and services won’t be impacted.

CRI Advantage’s 90-day implementation guarantee is a unique differentiator within the ServiceNow community. With an agile approach and years of experience, it delivers rapid, successful, quality ServiceNow implementations. This speed-to-value model is also complemented with integration services with out-of-the-box connectors that link ServiceNow with on-premise systems using Integration Hub or custom APIs, resulting in a single source of truth that the organization can trust.

The company’s managed services help ensure ServiceNow environments remain in tip-top shape even after initial deployment. Regular executive exposure and check-ins, continuous workflow, and performance improvements are offered through its NowAdvantage. It allows its customers to realize the greatest possible ROI. Because of these value-added services, customers are realizing significant business value with 449% ROI over 5 years, and a payback within 8 months.

For organizations wanting to rethink their ServiceNow investment, CRI Advantage’s ElevateNow solution offers an all-inclusive, no-cost assessment that helps identify performance gaps and future potential. This customized roadmap covers everything from basic data structure to automation workflows and guarantees every business has the visibility they need to get the most out of their ServiceNow platform. The assessment process involves both executive visioning and technical reverse demos, capturing business goals and technical realities within a focused one-hour session.

For public sector agencies and businesses alike, CRI Advantage’s solutions cover every layer of ServiceNow deployment—from IT Workflows and Security Operations to Customer and Employee Workflows and Strategic Portfolio Management. Its expertise across IT Asset Management, Field Service Management, and Governance, Risk and Compliance also helps underpin key business needs on a single platform from a single supplier.

With more than 35 years of experience, CRI Advantage offers full onshore ServiceNow® services and has a wide range of expertise and customized service delivery. Its quickstart packages, white papers, and personal consultancies help companies modernize, scale, and become more agile. This solidifies the company’s position as a market leader and an award-winner in the ServiceNow partner ecosystem and demonstrates its dedication to guiding businesses in every sector to digitally transform and work effectively.