Yesterday, a friend went to a premium brand dealership, showing interest on a specific model. It was a first approach and he was surprised by the salesman starting the conversation by price and discount. The potential Customer was immediately invited to sit at a desk and to discuss buying details.
In the digital age, Customers don’t need Salesman to give them information. Data are everywhere and if they can’t find what they are looking for, they know how to ask. In the digital age, more than ever, Salesman have to build relationships and to listen. This path will naturally begin online but, one day, the Customer may find the need to pay a personal visit to the Dealership. This day will be the highest moment of the relationship! It will be a time to celebrate, to engage the Customer with the product, to listen and to listen. Not to invite her or him to sit and to talk and talk.
Today an OEM opened the first digital showroom on Amazon Vehicles. “Hyundai on Amazon” is a very important step towards an even more digitalized car buying experience.
Artificial Intelligence devices can listen and provide exact answers. Virtual Reality may add dramatic convenience to product presentation.
Car Salesman of today are humans but if they don’t bet on adding value they may be exchanged by machines.