Advertising today spans linear channels, streaming video, digital audio, retail media, and FAST services, yet sellers juggle spreadsheets, rigid traffic tools, and opaque data. Operative steps onto that tightrope as the catalyst for modern media, turning fragmented workflows into one intelligent, ROI-driven engine that lets teams move faster, think smarter, and deliver greater results.

AOS, the cloud platform at Operative’s core, unifies product, inventory, pricing, and advertiser data across linear television, streaming, digital audio, and retail media. CloudCore connects that record to any stack through open APIs and is available on Google Cloud for faster deployment. Adeline AI, a generative AI layer inside AOS and Operative.One, ingests RFPs, produces optimized cross-platform plans in minutes, answers conversational queries, and automates analytics, converting manual steps into auditable outcomes.

Operative.One, the gold standard in digital ad management, now powers more than half of global streaming ad revenue and supports over one hundred CTV services, including Hulu, Disney+, Paramount+, HBO Max, Peacock, and Pluto TV. Broadway gives cable networks and broadcasters a system for sales, traffic, promotions, stewardship, programming, and finance, while OnAir unifies traffic and billing to avoid inventory cannibalization. IBMS centralizes assets, contracts, and rights; IBMS Sales merges inventory planning, proposals, and orders; SIMS adds multi-platform scheduling with financial controls. Audience prediction comes from OnTarget, an AI model that raises forecast accuracy by twenty to 48% and earned Future’s Best of Show award at the 2025 NAB Show.

STAQ collects, normalizes, and distributes revenue, spend, and inventory data from over 400 integrations plus proprietary sources, feeding an anonymized three billion-dollar benchmark and strengthening forecasting by 30%. Unified Reporting and Analytics delivers live dashboards, while connected data flows push insights to ad servers, visualization tools, and CRM platforms, so optimization never stalls.

Operative exists to simplify media’s complexity, merging data, AI, and expertise into one engine that accelerates revenue, protects trust, and frees teams to innovate fearlessly across every platform and audience. — Michael Grossi, CEO

Measured impact proves the strategy. Customers see 92% more revenue per account executive, 56% more line items per trafficker, and 12% higher CPMs, while time spent on order management drops by up to 75% and RFP turnaround accelerates by as much as 90%. A complimentary custom ROI analysis quantifies savings such as media plans created in minutes rather than days and order processing with minimal human touch before contracts are signed.

Retail media teams, digital publishers, and self-serve marketplaces can put AOS to work through easy, white-label portals built with partners such as DanAds. Those portals turn rich first-party data into revenue, whether the campaigns are sold directly, programmatically, or managed by advertisers themselves. Optional modules deepen the value: Creative Management pulls every asset into one library, Advanced Insights turns raw numbers into clear, custom dashboards, and extended Data Storage keeps historical data on hand for as long as you need it. Operative’s Professional Services crew maps out every migration, integration, and Op.Care tune-up, while the Managed Services group handles the daily trafficking, performance checks, and Google Ad Manager 360 updates. Your in-house team can focus on new business instead of back-end chores.

Trust and privacy are safeguarded in the Operative Trust Center. Data travels under TLS 1.2 and rests under AES-256, protected by least-privilege single sign-on, multifactor authentication, multilayer intrusion detection, continuous vulnerability scanning, static and dynamic code analysis, open-source composition checks, and multiple third-party penetration tests each year. Certifications include ISO 27001, ISO 27017, ISO 27701, SOC 1 Type 2, and SOC 2 Type 2. Multi-region AWS and Google Cloud deployments, redundant availability zones, encrypted backups, a published data processing addendum, a subprocessors list, and DSAR procedures reinforce confidentiality, integrity, and availability.

Fifteen years of continuous delivery back those promises. Operative now partners with hundreds of media brands worldwide. Local teams in New York, London, Sydney, Bangalore, Amsterdam, Tel Aviv, São Paulo, and Craiova keep help close at hand. A single platform unites data, AI-powered sales, sharper forecasts, automated traffic, trusted security, and crystal-clear analytics, turning converged advertising into repeatable growth you can measure.