Rockwell Automation – Smart Manufacturing Industrial Automation

Rockwell Automation, Inc., headquartered in Milwaukee, Wisconsin, is an American provider of industrial automation and digital transformation. Allen-Bradley, FactoryTalk software, and LifecycleIQ Services are among their brands.

The mission of Rockwell Automation is to improve people’s lives by making the world more productive and sustainable. They are dedicated to enabling the next generation of intelligent manufacturing. They are committed to providing value to their customers through the use of the right strategy, talented people, and Rockwell’s substantial financial strength.

On February 20, 1985, Rockwell International paid $1.651 billion for Allen-Bradley, the largest acquisition in Wisconsin history, to that point. The 1990s saw continued technological advancement, including the launch of Rockwell Software (1994), the Logix control platform (1997), and the Integrated Architecture system (1998). (1999). In the 1990s, Rockwell International created PowerFlex, a manufacturing software, and technology company. During this decade, Rockwell International also acquired Reliance Electric and Dodge’s power systems business. These two brands were marketed as Rockwell Automation, along with control system brands Allen-Bradley and Rockwell Software.

Rockwell Automation employs approximately 24,500 people and serves customers in over 100 countries around the world. The team is led by the Chief Diversity, Equity, and Inclusion officer, who reports to the Chief People and Legal Officer at Rockwell Automation. The Fortune 500 company reported $7 billion in global sales for the fiscal year 2021.

Rockwell Automation’s organizational structure was changed in 2021 to three operating segments: Intelligent Devices, Software & Control, and Lifecycle Services. Rockwell Automation’s primary business operations are as follows:

  • Allen-Bradley is a manufacturer of automated components and integrated control systems for safety, sensing, industrial control, power control, and motion control.
  • FactoryTalk is software that facilitates advanced industrial applications such as system design, operations, plant maintenance, and analytics.
  • LifecycleIQ Services—services that assist in connecting, securing, mobilizing, and scaling manufacturing operations.


Rockwell Automation integrates control and information throughout the enterprise to assist industrial companies and their employees in becoming more productive. It is how they make The Connected Enterprise® a reality.

Blake Moret, CEO of Rockwell Automation, spoke at Automation Fair At Home 2020 on how the company had implemented new processes and technology for remote operations, employee well-being, and keeping entirely resilient.

“Rockwell Automation has also increased its resilience and sustainability by reducing the points of failure in its operations, increasing remote activities assisted by new software tools, automation capabilities, and augmented reality. We are doing this in our operations, and we are providing this value to our customers worldwide,” said Moret.

Rockwell’s approach begins with a thorough understanding of its clients’ most productive opportunities. Following that, they leverage their differentiated technology and domain expertise to deliver the positive business outcomes that are most important to their customers. Then, they work to increase a company’s productivity by streamlining their interactions with Rockwell Automation at every stage, from initial solution development to services and support.

Rockwell Automation prioritizes the topics they believe will create the most value for their company, customers, and communities under the three sustainability pillars of Environment, Social, and Governance (ESG). Rockwell’s sustainability strategy prioritizes three outcomes: sustainable customers, sustainable companies, and sustainable communities.

For the 11th time, the company was included in the Dow Jones Sustainability Indices in 2021. Global, regional, and country leaders are annually judged on long-term governance, economic, environmental, and social factors in this groundbreaking series of global sustainability standards. Rockwell was also nominated to Barron’s 100 Most Sustainable Corporations list in 2021, where it was listed among the top five companies in the Leading Climate Aligned Companies category.

Rockwell Automation believes that its people are the foundation of everything it does and that creating an environment in which all employees can and want to do their best work is critical to its success. Rockwell Automation, Inc. continues to make progress in terms of global gender and U.S. race and ethnicity employee demographics.

People’s ideas are linked with the promise of technology at Rockwell Automation to increase what is humanly possible, making the world more intelligent, connected, and productive. Their flagship Allen-Bradley® and Rockwell Software® products names are known for innovation and quality all over the world.