Today’s marketing teams aren’t just chasing campaigns—they’re chasing control, clarity, and real business impact. Tenon understands this reality and has built its entire approach around solving the operational chaos that most enterprise marketing departments face. As one of the leading ServiceNow Partners, it focuses on unifying marketing work management and automation inside the Now Platform, giving teams one seamless space to plan, execute, collaborate, and measure results. Tenon doesn’t believe in bolted-on solutions or fragmented tools. It believes in giving marketers a native, integrated platform that scales with them and stays in step with the broader enterprise.

At the heart of Tenon’s offering is its ability to bring order to marketing work. Campaign priorities, project timelines, and team communication often live in different tools, causing gaps and delays. Tenon fixes this by providing marketing work management features that include Kanban boards, calendars, and project planning templates. Whether it’s an individual marketer tracking daily deliverables or a project manager mapping out milestones, the platform makes campaign execution transparent and trackable.

In a world where marketing visibility is still a challenge for a lot of leaders, Tenon’s Marketing Calendars offer the precise date by which the project is due. Pre-built and ready-to-customize templates ensure that teams can standardize processes and remain agile enough to allow for adjustments for campaign-specific needs. It is this matrix of structure and dexterity that makes work happen anywhere, without any hiccups.

Tenon is designed from the ground up to facilitate collaboration. Interactive activity streams, stakeholder tagging, and real-time commenting ensure nothing gets lost in the shuffle. Project managers have visibility, content marketers get reviews more quickly, and entire marketing teams can stay in sync along the way.

Data-based decision making is another strength of Tenon. The platform provides insights and reports for marketers to help management see ROI, measure and optimize productivity, and resource allocation. Customizable dashboards put critical metrics front and center, giving Marketing Ops teams the information they need for both weekly updates and executive presentations.

Tenon also helps marketers move from manual effort to automation. Its Marketing Automation suite lets teams create, launch, and manage multi-channel campaigns across email, SMS, and customer journeys. With direct ServiceNow integration, lead management and audience segmentation become smarter and more responsive. Campaigns can react to customer behavior at the time that it occurs, becoming that much more powerful.

There’s more to audience management than list building. Tenon’s intelligent segmentation, dynamic list updates, and advanced account insight mean the outreach is always on point and up to date. Digital marketing, event planning, and operations can all confidently maintain their contacts.

Drag and drop builders, segmentation tools, and automation capabilities are all available to Tenon’s email marketers to help improve both engagement and deliverability. It addresses the challenges of inbox placement with tools that help sender reputation and bypass spam filters. Report dashboards that enable marketers to monitor performance and optimize strategies.

Landing pages are also an area in which Tenon adds intelligence to the mix. Mobile-responsive editing tools and web tracking integrations allow teams to easily create high-converting pages without having to use other platforms for sub-pages. This consistency between email, SMS, and web touchpoints allows marketers to maintain a high level of control over the entire customer journey.

Analytics and reporting doesn’t end at campaign metrics. Tenon provides consolidated dashboards and customisable reports to keep track of audience engagement, campaign performance and team efficiency. Reports are made for sharing, which makes cross-functional alignment signals easier.

Tenon is modernizing the way marketing works by incorporating automation, collaboration, and insights within its ServiceNow platform. It’s that difference that allows instant, powerful iteration on data-driven collaboration. — Ben Person, CEO & Co-Founder

One of the biggest advantages Tenon offers is its native build on ServiceNow. This alignment assures that integration headaches and data fragmentation are things of the past, found with third-party or custom solutions. The gains for the organizations with Tenon are the smooth transition, cost predictability, and full support in the ServiceNow ecosystem. Data integrity stays intact. Risk stays low. Operational speed stays high.

And as one would expect from a marketer-led solution, Tenon’s user-interface looks and feels exactly the way one would intuit it to be—convenient, task-centric, and easy to adopt. Its future-proof architecture maps closely to ServiceNow’s platform updates, so it’s a scalable option for businesses that need their marketing tools to scale along with them.

Tenon ensures teams have a ServiceNow-native solution for efficiency, alignment, and measurable results. It streamlines marketing activities, encourages teamwork, and helps align marketing directly with business growth.