Welcome to Cracking the Black Box, a micro-learning series focused on making the AWS Partner Network feel understandable, approachable, and actually useful. Each episode tackles one foundational question. Today we begin with the most important question of all: Why should a technology company partner with AWS? Many companies considering the AWS Partner Network ask the …
Continue reading “Why Partner with AWS? Five Reasons that Matter”
When to Start Scaling Your AWS Partnership: The Foundational 6 Milestones For a B2B SaaS Independent Software Vendor (ISV) built on AWS, the journey from product inception to market leadership is deeply intertwined with strategic partnerships. While initial traction is vital, true acceleration and sustained growth often hinge on the ability to scale deep collaboration …
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So OpenAI is now available on Amazon Bedrock. No, not in the “sure, you can call the API if you duct tape it with Lambdas” way — in the “fully supported, production-grade, enterprise-trusted, native AWS service” kind of way. This is a big deal. Bigger than it seems. And if you’re only reading this as …
Continue reading “AWS & OpenAI: The Strategic Shift That Changes Everything”
Enterprises don’t just need more cloud—they need a cloud that’s ready for AI and resilient by design. At VMware Explore 2025, Broadcom advanced that agenda by making VMware Cloud Foundation (VCF) 9.0 an AI-native private cloud platform and bundling VMware Private AI Services into the base subscription. For IT leaders grappling with fragmented stacks, this …
Continue reading “Resiliency by Design: Broadcom Repositions VMware Cloud Foundation for the AI Era”
The Rise of Private AI At VMware Explorer, Broadcom made an announcement that could shape the next decade of enterprise AI. Chris Wolf, a leader within the company, called out the growing need for private AI. His message was clear: as excitement for generative AI continues to grow, enterprises must think about governance, regulation, and …
Continue reading “Broadcom’s Private AI Strategy with VMware Cloud Foundation”
It’s time, I think, we had a real chat about something that has a lot of IT leaders scratching their heads: the Broadcom takeover of VMware. It’s been quite the shake-up, no? For many organisations, the deal has left them unsure about what comes next. So, if you’re feeling a little lost in the shuffle, …
Continue reading “Broadcom and VMware: What’s all the Fuss About?”
SAP is making significant strides in integrating AI across its suite of business solutions, transforming decision-making processes and optimizing operations. During the recent SAP Innovation Council in New York, I had the privilege of speaking with Sean Kask, Chief AI Strategy Officer at SAP, to explore SAP’s AI initiatives and future direction. Here are the …
Continue reading “SAP’s Vision for AI-Powered Transformation in Business”
A foundational shift, centered on Artificial Intelligence, is reshaping the world of enterprise technology. For leaders in the SAP ecosystem, this has moved the conversation beyond if AI will impact their operations and squarely to how it can be integrated to create lasting value. But in my experience, the excitement around new tools often masks …
Continue reading “SAP’s AI Integration: Balancing Automation and Human Expertise”
If you’ve been around SAP for a while, you’ve probably heard the term SAP Business Suite. It used to refer to a collection of on-premise applications like SAP ERP, CRM, SCM, and so on. But times (and tech) have changed. Today, SAP Business Suite has a new meaning – one that reflects SAP’s full embrace …
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Will digital assistants prescribe medication, will smart algorithms diagnose patients with malignant lesions based on CT scans while robot surgeons do the dirty work in the OR 20 years from now, ousting doctors completely? Highly unlikely, but there are many fears around the advancement of digital health technology up to the point of medical professionals …
