How Digital Marketing Is Changing The World of Marketing

The Marketing world is constantly changing and improving every time. There are always new forms of marketing to keep consumers engaged and grow your company’s attention span. For companies to get more attention, they tend to make small changes to their brand to diversify their target with consumers and reach a broader group of consumers. …

Digital Marketing Technology – Perception vs Reality

Marketing is undergoing a transformation, like any other business functions or industry this too a digital one. According to reports marketers are committed to spend more in digital media – which captures more than half of the advertising spend in the US*. Look at the technological disruptions in the industry – 5G, AI , Block …

5 Benefits of Social Media for Your Small Business

Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram, …