Marketing is undergoing a transformation, like any other business functions or industry this too a digital one. According to reports marketers are committed to spend more in digital media – which captures more than half of the advertising spend in the US*. Look at the technological disruptions in the industry – 5G, AI , Block …
Continue reading “Digital Marketing Technology – Perception vs Reality”
Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020. Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or no ads. Digital media keeps …
The enterprise tech world is evolving with newer ambitions. While the wings of innovation are spreading to newer skies, the technologists are finding it hard to play catch-up and are making sure they are in tune with the technology juggernaut. CIOCoverage aims to bridge this very gap that exists between the tech-savvy where he rests, in the very heart of it. Awakening a keen insight in you to move along the flow, CIOCoverage works to make the entrepreneurs, versatile to the sturdy technological influences.
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