The benefits of real-time data analytics

 Data analytics centres on providing business leaders with insights that are visually cohesive and understandable. In contrast to manual-based queries, these are based on the inherent logic related to mathematical formulae and algorithms. Even though this analysis happens in milliseconds, giving it the appearance of being real-time, it is always after the fact. Yet, no …

Leading Constructive Disruption by Embracing Collisions to Reinvent Brand-Building

Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020.    Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or no ads.   Digital media keeps …