Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry. It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can add as much as $244 million of incremental revenue for a big box retailer. Forrester research shows that companies …
Category Archives: Augmented and Virtual Reality
Within sight, in front of mind!
The sixth principle of the Manifesto for Agile Software Development is “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation“. We have all experienced situations in which our not seeing the person we were speaking with resulted in a misinterpretation of what was being said. When …
Digital! Enabling us or influencing us: How human are our influencers?
It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering us products that we had recently shopped for. Now, most of us don’t bat an …
Continue reading “Digital! Enabling us or influencing us: How human are our influencers?”
VR Wave Breaking Outside The Home
At four recent VR conferences and events there was a palpable sense that despite new home VR devices getting the majority of marketing and media attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the …