Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry. It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can add as much as $244 million of incremental revenue for a big box retailer. Forrester research shows that companies …
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Digital! Enabling us or influencing us: How human are our influencers?
It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering us products that we had recently shopped for. Now, most of us don’t bat an …
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