The Big Miss in Customer Experience

Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry.  It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can add as much as $244 million of incremental revenue for a big box retailer. Forrester research shows that companies …

VR Wave Breaking Outside The Home

At four recent VR conferences and events there was a palpable sense that despite new home VR devices getting the majority of marketing and media attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the …