Companies and consumers are the two foundations of marketing, whether D2C (directly-to-consumer), B2C (business-to-consumer), or B2B (business-to-business), and 2023 is the year for B2B to flourish. According to B2B Institute for LinkedIn’s Peter Weinberg and Jon Lombardo, B2B is the future of marketing. It will shoulder the increase in demand for data and technology to …
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