Google, Generative AI and the Future of Search

There are seismic shifts happening in the search landscape. Just ask ChatGPT. Since 2023, Google, the search engine nearly synonymous with search itself, has seen its market share decline from 92% to about 89%. While a three-point share loss may seem small, it represents billions of lost Google searches each month. Meanwhile, Google’s generative AI …

How Does Google Use Artificial Intelligence (AI)?

Every time you search for something in Google, artificial intelligence is working behind the scenes to generate responses to your query. A deep learning system called RankBrain has changed the way the search engine functions. In many cases, RankBrain handles search queries better than traditional algorithmic rules that were hand-coded by human engineers, and Google …

7 benefits of working with a Google Partner

1. Google Partners are experts When you invest money into PPC, you want to work with a company that will bring you the best results. You want to get the most out of your money and produce the best campaign. A Google Partner company will help you produce the best campaign. They have experience with …

How Secure Is Your Cloud Storage?

The ubiquity of cloud computing and storage has been a major boon for businesses around the world. From increased process efficiency and cost savings to workplace flexibility, the cloud has delivered a completely new paradigm for how work gets done. Few organizations are not using the cloud in one way or another. Sharing a document …

Are you sick of Shadow IT?

“Shadow IT” means the creation of IT systems without specific approval of the IT team. In the good old days, this was mostly limited to users creating Microsoft Access databases and complex Excel spreadsheets. IT teams used to feel the same way about Microsoft Excel and Access as they did about viruses. They appeared innocuous at …

A College Grad’s Biggest “Adulting” Challenge: Managing Money

I am not a financial expert nor a certified financial advisor, so please take this article as sheer anecdotal evidence. These are the resources I used to get out of debt and manage my finances. What works for me will be completely different for you. You’re the only one responsible for your financial education Managing …